Strategic celebrity collaborations that revolutionized creator networking through calculated positioning and viral content strategies.

We orchestrated a strategic partnership between Adobe for Nonprofits and MurphsLife that demonstrated the power of finding win-win narratives.

Creating an educational entertainment platform that makes learning engaging and accessible for all audiences.

Led the production vision and music team that created the hit record FMRN, which became a viral sensation and secured a major record deal with Warner Music.

Capitalizing on YouTube's revenue sharing for Shorts music through strategic sound ownership and creative portfolio building.

With a sophisticated Spotify-like algorithm and Content ID system, creators can earn composition royalties just by using Cherry Street sounds.